Ways to Find a Good Copywriter
If you'd like to generate an income online, you're going to have to have a site. If you want that web site to bring in money, it should be written very well. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to write the text on your web site. A skilled copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, though, not every copywriter is as good as every other copywriter. Some of these copywriters have great talent. Some, on the other hand, aren't talented at all but are trying their hand at writing because someone told them that online writing would be simple. The following are a couple of ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are creating? Pay attention to the copy used on this site too. If there are a number of errors, this is not a good sign.
How favorably do you react as you read the copywriter's own text? This goes beyond the simple noticing of grammar mistakes. Do you have any sort of emotional reaction to the words on the website? Does it make you like the the copywriter? Does it make you feel like you want to find out more about the writer and go on reading? Does the click to read website copy make you feel like you want to hire that person immediately? Does the copy make you want to run for the hills? Does the website copy make you angry? All of these are important reactions and you must pay attention to them.
Do some more background search on the copywriter. Search for reviews for the writer on independent web sites and online discussion boards. It is apt that the only reviews on the copywriter's site are going to be positive ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews and testimonials deserve attention. You must also request the writer for a couple of references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for additional samples than can be read on the writer's website. This is especially vital if the copywriter is touting himself or herself an expert in a field. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.